{"title":"Non-fiction","description":null,"products":[{"product_id":"the-coca-cola-trail-people-and-places-in-the-history-of-coca-cola-coca-cola-trails-journeys-into-the-history-of-coke-bottlers-and-americana-book-1-larry-jorgensen","title":"The Coca-Cola Trail: People and Places in the History of Coca-Cola (Coca-Cola Trails - Journeys into the history of Coke bottlers and Americana Book 1) | Larry Jorgensen","description":"\u003cp\u003e\u003cspan\u003ehe \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eCoca-Cola Trail \u003c\/span\u003e\u003cspan\u003eis a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story - places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan - The Coca-Cola Trail provides a fresh new look at a trusted old friend. 30 chapters cover each bottling plant location in meticulous detail, including unique and ghost billboard signage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSo, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing Coca-Cola throughout the bottler's territory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn the early years, it was bottled one bottle at a time, placed in wooden cases, and hauled to the customer in horse or mule-drawn wagons. The bottling plants were crude and the task was difficult but by acquiring these franchises, these entrepreneurs had unknowingly won the lottery. They had settled on investing in a product that would change the world. A fabulous beverage with a delicious, unique taste profile that provided a refreshing boost to the drinker. Even in today's world, with thousands of brands of both non-alcoholic and alcoholic beverages, Coca-Cola remains at the top in providing that unique taste and special experience in a beverage. You combine this great product with brilliant advertising and marketing from The Coca-Cola Company and \"voila\" you have a brand and company and a bottling and distribution system that has been so successful that books upon books have been written about it for over 100 years. 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But in a climate of fear and paranoia, no one would speak of it. In 2003, five years after an accord brought an uneasy peace to Northern Ireland, a set of human bones was discovered on a beach. McConville's children knew it was their mother when they were told a blue safety pin was attached to the dress--with so many kids, she had always kept it handy for diapers or ripped clothes.\u003cbr\u003e\u003cbr\u003ePatrick Radden Keefe's mesmerizing book on the bitter conflict in Northern Ireland and its aftermath uses the McConville case as a starting point for the tale of a society wracked by a violent guerrilla war, a war whose consequences have never been reckoned with. The brutal violence seared not only people like the McConville children, but also I.R.A. members embittered by a peace that fell far short of the goal of a united Ireland, and left them wondering whether the killings they committed were not justified acts of war, but simple murders. From radical and impetuous I.R.A. terrorists such as Dolours Price, who, when she was barely out of her teens, was already planting bombs in London and targeting informers for execution, to the ferocious I.R.A. mastermind known as The Dark, to the spy games and dirty schemes of the British Army, to Gerry Adams, who negotiated the peace but betrayed his hardcore comrades by denying his I.R.A. past--\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSay Nothing\u003c\/span\u003e\u003cspan\u003e conjures a world of passion, betrayal, vengeance, and anguish.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Secret Shelves","offers":[{"title":"Default Title","offer_id":42606623031394,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/1569\/9810\/files\/7D29FEC1-BC93-461B-8F95-EAA6422FF02A.jpg?v=1772652208"},{"product_id":"solomon-northup-hope-out-of-darkness-commemorating-12-years-a-slave-jorgensen-larry","title":"Solomon Northup -- Hope Out of Darkness: Commemorating \"12 Years a Slave\" | Jorgensen, Larry","description":"\u003cp\u003e\u003cspan\u003eChronicles the remarkable journey of a monumental bronze statue created to honor Solomon Northup\u003c\/span\u003e\u003c\/p\u003e","brand":"Larry Jorgensen","offers":[{"title":"Default Title","offer_id":42628797497442,"sku":null,"price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/1569\/9810\/files\/7F7B5318-9B7F-4D46-B123-2E953F19C1CA.gif?v=1773596455"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/1569\/9810\/collections\/22DBCE75-0E6E-44CA-88CB-754790F01DD8.jpg?v=1780484482","url":"https:\/\/mysecretshelves.com\/collections\/non-fiction.oembed","provider":"My Secret Shelves","version":"1.0","type":"link"}